Our commitment lies in profitable growth while prioritizing perpetuity of the organization, excellence in ESG practices, and success of our clients. Our strategic priorities aimed at enhancing technology expertise, expanding our delivering capabilities across key markets, and engaging with clients at more strategic level are aligned to this objective. These efforts are reinforcing our reputation and have positioned us for sustained growth.
Customer-centricity drives our long-term growth by fostering strong relations with existing customers and attracting new ones. We prioritize understanding and segmenting customers, sharing our brand’s vision and value, and leveraging our technology, delivery and engineering excellence to provide exceptional services and experiences. Our prudent account management practices enable early customer engagement, highlighting our compelling value proposition, and expanding our presence in their strategic initiatives. This has also boosted our ability to garner references through word-of-mouth, brand building and acquiring new accounts.
Our strategy has driven our brand desirability, visibility, and credibility, enhanced our chances of success and increasing customer lifetime value. We will continue to adopt a consumer-centric strategy through research, actionable insights, and realizable blueprints to position ourselves as a relentless, agile player in pursuing innovation and digital transformation.
Revenues generated from repeat business
Acquisitions have been key to scaling our technology capabilities and delivering better value to customers. Over the last few years, we have acquired companies like OSSCube, Cupola, Pimcore Global Services (PGS), Sri Mookambika Infosolutions and recently PureSoftware Technologies, and Aureus Tech Systems which have significantly helped fill technology gaps and increased our people strength by 1,400.
Our business expansion strategy is propelled by diverse domains and technology expertise, ensuring scalability and reliability. We have created a new verticalization structure of six industry groups that will be the bedrock of new growth engines, enabling us to compete better in the global markets. The Industry Groups are: Banking, Financial Services & Insurance (BFSI); EdTech; Healthcare & Life Sciences; Hi-Tech and Media & Entertainment; Industrial, Manufacturing, Energy & Utilities; and Retail, CPG & Logistics. We remain dedicated to enhancing our expertise by strategic recruitments within each industry group and subgroup.
Expanding our presence in key markets facilitates the attraction of new clientele, exploration of untapped revenue streams, maintaining competitive advantage, and seizing emerging market opportunities. Over the years, we have effectively established a foothold in prominent IT markets such as the UK, the US, Canada, Australia, New Zealand, the Netherlands, and the Middle East. These markets are served through both onshore and offshore offices located in India, specifically in Pune, Noida, and Bengaluru. In FY 2022-23, we extended our reach by inaugurating two additional offices in the US, enhancing our ability to cater to customer needs. Through the acquisition of PureSoftware, Happiest Minds gets a near-shore presence in Mexico and offices in Singapore, Malaysia, and Africa. Additionally, we also expanded into tier-II locations in India, including Madurai, Bhubaneswar, and Coimbatore, to access cost-efficient and skilled talent pools. Happiest Minds has also expanded its team in Noida (through PureSoftware acquisition) and a new office in Hyderabad (through Aureus acquisition).
Intellectual Properties (IPs) constitute a fundamental aspect of our offerings, enhancing our revenue streams. By integrating niche IPs that complement our current services, we elevate our capacity to deliver value to our clients. As innovation remains pivotal in propelling our growth trajectory, we concurrently cultivate and monetize a robust IP strategy to bolster revenue generation. Our competitive edge lies in the combination of high-quality deliverables and expedited service facilitated by our adept engineering talent, proprietary software development lifecycle processes, cutting-edge applications and tools, and rigorous project management methodologies. This positioning establishes us as a partner-of-choice and solution provider.
