In FY 2023-24, Happiest Minds underwent a major transformative change by integrating its two largest business units to create greater synergies and customer value. The integrated business unit, known as Product & Digital Engineering Services (PDES), is primed to drive product innovation and large scale digital transformation programs for customers across our chosen industry groups.
Another significant change this year is the establishment of dedicated Industry Groups (IGs) intended to bring about greater vertical focus and expertise, enabling the identification and resolution of the most unique challenges across industries. The Product & Digital Engineering Services business unit will oversee these 6 industry groups, which include:
The growth of each Industry Group (IG) will be led by an IG Head possessing a profound understanding of their industry and extensive knowledge of leveraging digital technologies to enhance business value for customers. The IG Heads will be responsible for managing the P&L and conceptualizing digital solutions, including Gen-AI, to assist our customers in developing products, platforms, and experiences that are future-ready.
These two strategic changes complement our roadmap of creating and delivering greater value to our customers, enabling them to directly benefit from our Digital DNA, Domain Capabilities, and Disruption by Design approach. The combined value we deliver through this approach is effectively highlighted in our D3 Value Delivery Flywheel.
We offer diverse, customized, and carefully curated services that meet the unique requirements of the following industries:
Happiest Minds has successfully leveraged its domain understanding and technology expertise to execute successful digital transformation programs that create sustainable differentiation for leading banks, financial institutions, and insurance carriers across the globe. Happiest Minds serves BFSI clients in the areas of Lending & Leasing, Real-Time Payments, P&C (Property and Casualty), Life & Annuity (L&A), and MGAs & Brokers.
EdTech is a primary vertical for Happiest Minds and includes all subsegments from Pre-K and K-12 to higher education, professional learning, workforce development, and lifelong learning. We serve the education market by offering technology services that facilitate:
We achieve this by collaborating with publishers, learning companies, EdTech firms, institutions, and schools.
Happiest Minds’ HLS business is focused on helping organizations deliver better care outcomes and create more empathetic patient experiences. We strive to be the partner-of-choice to power the Digital NXT by bridging the digital chasm and delivering innovative technology solutions that meet the complex needs of modern Healthcare, Life Sciences, and MedTech companies. The HLS IG is specifically focused on creating value for segments such as Healthcare Providers, Health Tech, Pharma, Biotech Research, Lab Tech, Medical Diagnostics, Point-of-Care, and Digital Businesses.
Happiest Minds maximizes digital opportunities for its customers in the segments of Industrial, Manufacturing, Energy, and Utilities. We collaborate with customers across varied stages of their digital maturity journey, assisting in modernizing core systems and leveraging our 3600 chip-to-cloud offerings to deliver quantifiable results across the value chain of Industrial Products, Industrial Operations & Systems, Automotive, Process Manufacturing, and the Energy and Utilities segments.
As part of the Hi-Tech landscape, Happiest Minds collaborates closely with companies developing software and hardware products for industries such as enterprise or consumer software, semi-conductors, networking, telecom, and consumer electronics. We work extensively with ISVs, Device OEMs, and Product companies to help them create robust, market-ready offerings that are future-proof and primed to add value. The Media & Entertainment segment is also included in this industry group, where we assist several media and entertainment companies in building next-generation products, platforms, and digital systems that drive highly personalized end-user experiences at scale.
Happiest Minds assists retailers as well as CPG enterprises in better understanding consumer behaviour and uncovering business opportunities to enable top-line and bottom-line growth. Our retail & CPG ecosystem-led solutions not only enhance customer experiences and maximize share of wallet but also significantly streamline operations across the enterprise and supply chain.
Our DXT (Domain, Experience, and Technology) approach brings these three components to life to ensure informed, appropriate decisions across the entire value chain, including planning, scheduling, monitoring, and managing inbound and outbound logistics, retailing, last-mile fulfillment, and consumer purchase.
Business challenge The client faced issues with a high volume of loan applications, adversely impacting conversion rates. Additionally, inefficiencies and scalability issues arose as loan origination and payment processes were not automated.
Solution We employed a consulting-driven approach to conduct business and technical analysis, to enhance and automate business processes and batch processing. Leveraging our deep understanding of the lending industry, we assisted the client in implementing and migrating business processes to the Salesforce cloud lending platform. We automated loan scoring, origination, debit card payment processing, and ACH batch processing while enhancing the web portal for online payments.
Automation in origination and credit scoring resulted in increased application conversion rates with an average of more than 10,000 applications being processed. Automation of payment processing resulted in scaling up the processing volume by 50x. Service Cloud Implementation yielded 30% performance improvements in the nightly jobs while Live Chat Implementation helped reduce the Instant Bank Verification dropouts.
Processing volume increased by50x
Business challenge The client, a leading provider of learning solutions, observed a decline in student performance due to changes in evaluation procedures emphasizing critical and analytical thinking. Consequently, they sought reliable methods to identify at-risk students and implement corrective actions.
Solution Happiest Minds developed a solution utilizing various classification models, incorporating a prediction engine to accurately identify at-risk students. The solution featured a visualization layer enabling easy trend showcasing regarding student performance, aiding instructors and administrators in taking corrective actions efficiently.
Consequently, the client could comprehend diverse sets of student data, continually calibrate the learner model with new information, and effectively reduce dropout rates by 15-20%.
Student dropout rates reduced by15-20%
Business challenge The client is a leading healthcare service provider who assists millions of consumers to find and schedule appointments with their preferred healthcare professionals, along with preparing for appointments through best-in-class, treatment-focused content. However, the client faced challenges due to functionally outdated data mart systems and legacy data warehouses, negatively impacting scalability and hindering business growth
Solution Happiest Minds leveraged its robust expertise in building enterprise solutions, coupled with a nuanced understanding of data governance in the healthcare industry segment, to construct a scalable data platform with self-service analytics on an advanced tech stack. The solution enhanced data quality through improved business standardization, enabling the client to gain deeper insights into user behavior and patterns through business analytics and self-service reporting.
The healthcare domain-centric Modern Data Platform provided 2x faster insights about user behavior. The solution improved customer and marketing reach and penetration by 1.5x times. There was a notable improvement in product analytics, such as feature and marketing outreach, while driving enhancements in product roadmap alignment. Transforming the legacy tech stack resulted in significant cost savings of up to 50%.
2xFaster insights about user behavior
Business challenge The client, a leader in the rapidly growing online advertising market was looking to establish the highest levels of trust and transparency with its metrics, expand into new segments like CTV-OTT, and achieve requisite MRC accreditations.
Solution Happiest Minds utilized its strong expertise in quality engineering, coupled with a nuanced understanding of the online advertising ecosystem, to assist the client in generating highly accurate metrics for various ad delivery platforms. Additionally, mind maps developed by Happiest Minds enabled advertisers to comprehend and review user journeys, thereby improving ROI for brands and agencies.
We aided the client in reducing the time required to achieve critical MRC accreditation by 50% and became the first to launch ad-measurement solutions for C-TV and OTT platforms. Additionally, the scalable framework built to accommodate multiple ad networks and new products resulted in a 40% increase in measured transactions and unlocked significant new revenue streams.
40%Increase in transactions measured
Business challenge The client is a global specialty chemical company and was looking to leverage digital technologies to enhance its chemistry solutions, improve inventory management, generate contextual insights and equip senior leadership with the necessary information to compete more effectively with larger players.
Solution Happiest Minds initiated a 3-month consulting exercise to acquire a 360-degree view and expanded the platform's capability across various business segments using an agile and iterative approach. Visual mapping of contextual data ensured the digitalization of key processes associated with the diverse industries served by the client.
The utilization of Azure ML features for predictive analytics resulted in efficient SLOB inventory management, a 90% reduction in freight rush, and a saving of 15 minutes per order for sales associates. High-quality reports provided to the client's C-suite and BU leaders improved plant utilization and enhanced operational excellence.
90%Reduction in freight rush
Business challenge The client is a leader in selling luxury merchandise with an average transaction size of more than US$10,000. They were looking to expand into new geographic markets, provide personalized experiences to premium customers, enable greater transparency and visibility across the enterprise and make vouchers fully digital and redeemable across the world at partner stores.
Solution Happiest Minds utilized Blockchain as a key technology component to meet the client’s requirements for transparency, immutability, and reconciliation. We developed smart contracts for automated reconciliation of transactions between partners and the client, while implementing Salesforce Commerce Cloud to support global expansion efforts by providing greater localization.
We enhanced customer engagement with greater personalization, resulting in a 10% increase in average time spent on the site. Lead time to onboard new partners globally reduced by 5%, significantly accelerating expansion into new geographic markets. Lastly, enabling voucher management through smart contracts reduced the reconciliation process lead time by 5-7%.
10%Increase in average time spent online by shoppers
