Customer-centricity is key to our long-term growth, enabling us to retain and grow relations with existing customers and attract new ones. We focus on understanding and segmenting customers, sharing our brand’s vision and value, and using our technology, delivery and engineering excellence to deliver high-quality services and unique experiences. Our prudent account management practices further allows early engagement with customers, showcasing our compelling value proposition, and gradually increasing our presence in their strategic initiatives.
Our efforts have resulted in ~90% of our revenues coming from repeat business, and an increase in average revenue per customer from US$634,000 in FY 2020-21 to US$803,000 in FY 2022-23. It has also enhanced our ability to generate references through word-of-mouth brand building and facilitating the acquisition of new accounts. Our strategy has driven our brand desirability, visibility, and credibility, enhancing our chances of success and increasing customer lifetime value.
We will continue to adopt a consumer-centric strategy through research, actionable insights, and realizable blueprints to position ourselves as a relentless, agile player in pursuing innovation and digital transformation.
Acquisitions have been key to scaling our technology capabilities and delivering better value to customers. Over the last few years, we have acquired companies like OSSCube, Cupola, Pimcore Global Services (PGS), Tech4TH and recently in FY 2022-23 Sri Mookambika Infosolutions which have significantly helped fill technology gaps.
As part of our vision for FY31, we will continue to selectively pursue inorganic opportunities to strengthen our technology capabilities to augment our delivery channels in both offshore and onsite and strengthen our proposition of consulting-led approach. We will be focused on targeting companies that can bring specialty and complementary skills, to strengthen our market position and open new possibilities to drive business growth. It will further enable us to explore opportunities for rationalizing resources, improving capacity utilization, and gaining economies of scale.
Our business expansion is driven by our diverse domain and technology expertise, which provides scalability and reliability. Over the years, we have built capabilities across BFSI, edtech, Hi-Tech, retail, manufacturing, travel and hospitality, and enterprise by recruiting experienced domain experts. We will continue to strengthen our expertise by recruiting more domain experts in each industry group and subgroup. A strong sales team backed by domain experts, will help us engage with our customers and prospects more effectively by rapidly anticipating their needs and demonstrating our value early in the sales cycle.
We are also continually scaling our expertise in emerging disruptive technologies by investing in skilling teams, entering alliances and pursuing inorganic opportunities, and increasing our R&D capabilities. Our identified areas are Generative AI, Low-Code/No Code and quantum computing, for which use cases and demonstrations have been done to showcase potential and suitability to customer’s solutions.
We remain committed to exploring and building competence in new verticals and technologies to diversify and expand customer base, gain competitive edge and stay ahead of emerging trends.
Expanding footprint in key markets enables us to attract new customers, explore untapped revenue streams, stay ahead of competition and capitalize on new market opportunities. Over the years, we have successfully established a presence in major IT markets including the UK, the US, Canada, Australia, New Zealand, the Netherlands and Middle East which are being served through onshore alongside offshore offices in India across Pune, Noida and Bengaluru. In FY 2022-23, we expanded our presence by opening two offices in the US to better serve customers and entering tier-II locations of Madurai, Bhubaneswar and Coimbatore in India which will enable attracting cost-efficient and skilled talent.
Our team continues to explore opportunities to enhance presence in existing locations, while also identifying new growth markets globally.
IPs are an integral part of our offerings to generate additional revenues. With niche IPs that can complement our existing services, our ability to deliver value to our clients are elevated. So, while innovation continues to drive growth, we create and monetize a successful IP strategy to ramp-up revenue.
Our strategy is to develop software platforms & components having high configurability and operational performance, so that it can address the needs of diverse end-users across multiple industries and environments. Our advantage of high quality and speed of delivery supported by engineering talent, proprietary software development lifecycle processes, applications and tools, and strong project management practices position us as an attractive partner and solution provider.
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