Sales Force Automation (SFA) CPG

What is Sales Force Automation (SFA) & Distributor Management Solution (DMS) for CPG?

A comprehensive SaaS Retail Execution Solution on cloud for agile channel sales, timely actionable sales data and effective management control over sales supply chain

It has 3 core components

Distributor Management System
Mobile Sales Force Automation
Adaptors to integrate with state-of-art ERP systems for primary sales data of CPG, distributors transaction system and native Distributor Management System for secondary sales data

Uniqueness of the Solution

The solution leverages/ integrates with existing enterprise application infrastructure like ERP systems, accounting packages & DMS. This solution approach reduces time to market, total cost of ownership and manageability while providing enhanced secondary, tertiary sales visibility as well as execution visibility of trade promotions.

The Business Need [Why]

Majority of the Consumer Packaged Goods players are facing immense challenges with downstream sales supply chain visibility and sales force productivity. The solution addresses following business challenges

Availability of accurate and timely actionable sales data
Real time inventory visibility at distributor level
Limited visibility into field force productivity
Competitor Intelligence and share of shelf space
Monitor trade promotion execution effectiveness

Features & Benefits

Features

Limited Capital investment for implementation, Solution Rollout within 60 days
Hosted on Cloud- easily accessible from any device and scalable
Single solution comprising of Distributor Management System & Sales Force Automation for optimized retail sales execution
Multiple flavors of solution possible- DMS + SFA, Connector + SFA, Only SFA
Real-time Field Force tracking with Map View
Supports Direct Store Delivery (DSD)
Outlet level data captured providing Secondary sales insights
Minimized Sales loss due to automated Order to Fulfilment
Insights into merchandizing activities and validation through photographs captured at Retail outlets
Off-take tracking to improve SKU placement at retailers

Benefits

Accurate tracking of secondary sales and Coverage related data
Data available at granular level- Forecasting Sales, analysis, planning for new launch etc.
Analyze efficacy of merchandising initiative and coverage at outlet level
Daily Primary / Secondary reconciliation at Super stockiest and Distributor Level
Visibility on market activities performed by Sales Executives
Real-time Stock and sales report
Shifting sales focus from Primary to secondary
Better Deployment of schemes and marketing assets
Improve Product placement through off-take tracking