What is Location Mobile Personalization (Lo-Mo-Me)?
Lo-Mo-Me is a convergence of Location, Mobile and Personalization. The solution transforms outdoor and in-store experiences through context-aware engagement. Lo-Mo-Me enables retailers to connect the dots between discrete customer information like location, cross-channel purchase behavior and loyalty, with enterprise information like sales, inventory and active promotions. The result is the ability to provide real-time and personalized notifications/ offers on a customer’s smartphone.
Uniqueness of the Solution
The solution leverages/ integrates existing infrastructure like responsive delivery frameworks, mobile web applications, ecommerce sites and existing enterprise systems to build native applications. This solution approach reduces time to market, total cost of ownership and manageability while providing superior customer experience.
Corporate Users
CMS
Rules/
Recommendation
Engine
Geo-Fencing/
Beacon
-Push Notification
Enterprise Systems
Customer Identification
Segmentation
Beacon
Personalized Notifications
(Offers ,Coupons etc)
Outdoor
Engagement
(Geo-Fencing)
In-store Engagement
(Beacon Connected Store Floor)
The Business Needs [Why Lo-Mo-Me?]
Retailers constantly face the challenge of footfalls vs conversions. Customers are increasingly using smart phones as a shopping medium and are willing to share personal information in return for personalized shopping experiences.
Features & Benefits
- Features
-
- Customer recognition outdoor and in-store
- Location-awareness
- Outdoor (Geo-fencing)
- In-store (Beacons, Wi-Fi triangulation etc.)
- Personalization
- Exclusive offers
- Product recommendations
- Configurable Rule Engine
- Insights and Analytics
- Path to purchase tracking and insights
- In-App analytics
- Insights on engagement, footfalls and conversions
- Customer recognition outdoor and in-store
- Benefits
-
- Increase in store footfalls
- Potential increase in conversion / transactions
- Deep insights on in-store customer purchase behavior
- Effective merchandising and marketing decisions
- Superior customer engagement, loyalty and satisfaction
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Resources
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WHITE PAPERS
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Transforming Online Retail Using Social User Data Analytics Shopping is inherently a social experience. Meeting up with friends in a…
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Omni-Channel Retail The word ‘omni’ means ‘all’ or ‘every’ in Latin. The term ‘omni-channel’,…
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Case Studies
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Disruptive Shopping Experience (Mobile) for High-end Fashion Retailer The business requirement was to create new channels (mobile) to engage customers,…
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In-store Kiosk Solution for Merchandise Pick Up -… Discover in this case study how Happiest Minds Technology Enabled In-Store Process…
Brochures
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Location-Mobile-Personalization Lo-Mo-Me is a convergence of Location, Mobile and Personalization. The solution transforms…
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