Innovative Content Monetization (ICM)

Content is one of the most commonly consumed resources in online marketplace. Still, most organizations struggle to effectively monetize it. Inability to implement viable and scalable monetization methods not only keeps organizations from discovering growth opportunities, but can also lead to poor customer experiences.

Happiest Minds Innovative Content Monetization solution helps organizations to gather information on data flow volumes, derive intelligent customer insights to drive content recommendations, and enable guided sales based on current market demands. Powered by mCaaS^TM, this solution tracks and tags data flowing in and out of multichannel sources within an organization such as web portals, socials networks, and cloud applications and helps in orchestrating the content. Innovative Content Monetization solution enables organizations to:

Tag and categorize digital content metadata systematically on the fly.
Configure the content relationship and inheritance based on defined rules.
Micro-segment content and make it affordable to a wider audience, driving higher volumes with differential pricing.
Enrich or curate content through brokering various kinds of relevant and contextual content across different sources.
Capture user interaction and content consumption using advanced visualization dashboards.
Enable a collaboration dashboard between the end users and the author.
Implement social share capabilities and drive and track lead generation from social media.
Provide all of the above in a complete self-service model with in-time delivery.

Offered as a SaaS, Innovative Content Monetization solution allows organizations to get started in literally no time and without any major changes to the existing infrastructure & systems.

DIFFERENTIATOR

Build a SaaS platform for disruptive content monetization, micro segmentation, and content aggregation and brokering over secured multichannel delivery
Cloud Integration Framework to manage content moved on cloud
Efficient high-volume content distribution with storage pluggability
Smart Search for saved content/image using keywords
End to end content security and traceability
End user interaction insights
Content service as API/ streaming data for channels and devices
One stop platform for digital asset brokering
Secured end user content consumption and insights
Analytics to generate further business leads

Features & Benefits

Features

Content orchestration and enrichment
Content segmentation and differential pricing
End user interaction insights and securities
Automated data ingestion
Highlights within reports, navigation directly to focused areas
Heat map to check Call to Action effectiveness
Guided tour
End-to-end content creation, publishing, and workflow

Benefits

Sell more premium content
Expand customer base and discover new opportunities
Enhance content quality and sales using customer behaviour and content consumption insights
Cross sell more by guiding users