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What is likely to outnumber the billions of human beings on planet earth over the next few years? The answer: mobile devices. While mobile devices have been around for several years, there are two categories that have resulted in the…
Enterprises worldwide have to deal with the new reality of consumerization of IT. This has led to a growing demand to access information more easily and has become an unstoppable trend with the influx of powerful, easy-to-use mobile devices such…
Today, mobile applications have become an integral part of nearly every organization’s business strategy. With the right strategy, mobile applications can not only win new customers and revenue streams, but can also help in retaining existing customers and drive greater…
Telecom operators tend to see mobile marketing as a way not just to boost revenues but also to fund new digital services that will enrich their content offerings and reduce churn. That potential appears especially high when it is considered…
During my many interactions with the CXOs, Technology Partners & Evangelists, Senior Business Sponsors and Industry-Forum Leads - I have come across various concerns, inhibitions and perceptions about Cloud Adoption. I have also come across..
Traditional loyalty and rewards programs are primarily transaction-oriented, taking into account only a customers' transaction history with less focus on the overall customer relationship, a customer's social influence, preferences or clout....
In the social paradigm, organizations need to realize that the key is to have meaningful conversations that can lead to insights for actions. Customer service agents need to take time, think and actually hear people out before engaging in a…
Social media dashboards prioritizes the things that are easy to report, not the things that are actually important to a brand. It’s no surprise that brand managers can’t make sense of reports full of click through rates, fan counts, downloads…
Social media is transforming how we connect and share in our personal lives and—increasingly—in business. Our customers are just as likely to look for us on Facebook as they are to visit our corporate website. Internally, we work more productively…
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