Archives: Resource Centers

Analyzed real time user engagement of campaign pages to dynamically improve conversion rates. Improved productivity by 70% by reducing the time to create and modify campaign landing pages

Offerings

Omni Channel

As connected mobile and other internet enabled devices proliferate, their potential to transform the customer experience (“anywhere, anytime”) is the next opportunity.

  •  m-Commerce and e-Commerce applications and platforms
  •  Commerce through Smart Watch and TV
  •  Social Commerce and marketing
  •  Front end modernization and API enablement
  •  Personalization

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Advanced Customer and Business Insights

Analytics and Insights are a crucial element of digital commerce channels in helping engage with the customer and providing better personalized services. Happiest Minds provides advanced insights into customer behavior and business operation

  •  Buyer’s Behavior Prediction
  •  Cart Abandonment
  •  Dynamic Pricing
  •  Product Recommendations
  •  Demand Forecasting
  •  Sentiment Analysis

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Customer Loyalty and Rewards

Customer Loyalty is created by experiences which is leading a shift away from transaction based systems to establishing deep customer connects on a continuous basis.

  • 360 degree customer engagement – across the lifecycle of acquire customers, sales, post sales
  • Personalized messages, user interface and information
  • Personalized and Real time coupons
  • Customer Advocacy
  • Peer to Peer and Social Deals

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Platform Extensions

As new technologies and devices proliferate, existing ecommerce platforms need to be extended to support additional capabilities:

  • Digital Wallets
  • Contextual Search
  • Search Engine Optimization
  • Integration with Third Party Applications and SDKs like Apple touch, Masterpass, Google Wallet
Engineering Efficiency

Businesses are changing rapidly because of customer expectations and rapid pace of technology innovation. To keep pace and continuously innovate businesses need to incorporate advanced engineering technology for faster time to market

Solutions

Resources