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Happiest Minds helped a leading US IT Services Company grow its customer base by engaging B2C community.

Features & Benefits

Features
  • Personalized Customer Experience which results in higher conversion rate
  • Customer profile creation and management from multichannel sources
  • Cross- channel marketing to targeted audience across multiple channels including mobiles, tablets, etc
  • Audience Management - Creates & manages audience profile to identify the valuable segments
  • A/B testing & multivariate testing to gain insights to maximize engagement, conversion and return on investment
  • Analytical insights into business goals and customer interactions
  • Agile, scalable and open Architecture and Technology that integrates with existing systems
Benefits
  • Industry wide acceptance & support for Adobe Marketing Cloud
  • Establish Direct Customer Connect, wherein companies drive direct customer interactions and provide quick fulfilment
  • Asset management allows storing, managing, and publishing content from one central hub, rationalization in inventory, operations and distribution investments
  • Direct control over products, pricing, asset, brands & reputation
  • Shorter innovation spans, rapid Go-to-Markets & shorter Product Launch Cycles
  • Centralized team collaboration and Mobile services coordinating online marketing activities from a dashboard
  • Integrate online platforms and Analytics for assessing the vast metadata and strengthening marketing efforts
  • Handle cross channel marketing using analytical data, focusing on the targeted audience and engage the customer with personalized content
  • Flexible pricing model based on annual subscription or pay as you go model

Partners

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Resources