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The business requirement was to manage customer's online reputation and measure effectiveness of digital marketing campaigns and online customer engagement initiatives. Happiest Minds developed a one stop portal to manage online and social media marketing content, contact lists, coupons, directory…
The business requirement was to reduce license cost, facilitate large volume aggregations with minimal impact on reporting. Our solution resulted in efficient data migration with a quick aggregation on a large volume of data.
The project involved Remodeling the EDW Data Model with emphasis on Business Process Areas.The Data Warehouse built initially was leveraged to ensure the DW transformation was optimal.
Travel Agency was facing difficulty in forecasting ticket cancellations (Both individual and Group). The requirment was to develop a robust response model which can identify customers likely to cancel the ticket, there by proactively avoid revenue leakage. Accurate demand forecasting…
The requirement was to enable Quick search on huge volume of data. Our solution enabled fast and scalable processing of source feeds and Real time indexing of modified data.
Enhanced Product Recommendation System for 25,000 plus products across all retail stores (kiosk) and online stores results in improved Cross Sales from 10% to 12%. Machine Learning algorithms help in identifying similar products for new items / categories and creation…
The business requirement was to determine marketing effectiveness and consumer behaviour for a leading Customer Experience Company. Huge Click Stream logs of approx 10GB per hr were loaded and HBase/Hadoop was used to extract various statistical insights. Multi-level aggregation resulted…
Hybrid Solution facilitating Batch and Online activities give 360 degree view of student. Real Time Data Ingestion supports 100,000 messages / sec for 9 million users
Combined solutions bring retail modernization for a smart and connected experience to a large US based Retailer. From warehouse process transformation to innovative in-store experience with advanced BI and Analytics creates an enhanced retail experience.
Case Studies 
