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The Happiest Minds' logo, the symbolism of our visual identity, is possibly the first crowd sourced logo design in corporate history. The philosophy behind the company and its name were explained and people were invited to submit their designs. The contest generated a lot of excitement and we received over 1400 submissions. Of these, 150 were shortlisted and put for public voting on the basis of which 25 logos were selected and placed before a professional jury of eminent marketing and design specialists. The jury selected 5 appropriate logos which were vetted legally to prevent any future copyright violation issues.

The winning design, the "Happy Person" came from Jemin Shingala, a Princeton, NJ (USA) based IT professional in a large IT company and was adapted to professionalize it by Shristi School of Design.

Meaning of Happiest Minds' Logo

Evolution of our Logo

2011

The symbolism of the ‘Happy Person’ logo is that happiness is centered around three aspects:

  • Our Being, symbolized by the joyous posture of the Happy Person;
  • Our Belonging, symbolized by the background, yellow being the colour of joy; and
  • Our Becoming, symbolized by the force lines above and around the head, signifying the energy and movement needed to forge into the future. Yellow and Green are the universal colours for happiness and peace. The visual with bright and friendly colours work together to signify a ‘Happy Person’.

2017

We adopted ‘The Mindful IT Company’ as a tagline in our logo. This is a logical extension of our happiness brand positioning and is indicative of our endeavour to being and doing mindful in our approach to our people, our customers and the community.

Being Mindful involves living in the moment and Doing Mindful involves perceiving immersively, processing non-judgmentally & performing empathetically.


2019

This positioning indicates Happiest Minds’ commitment to be agile enough to transform organizational & business practices, processes and competencies with digital technologies and solutions.

It is the quick adoption and integration of emerging technologies that fundamentally changes how an organization operates and creates value for its people and customers.

 

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