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Driving Revenues Through Personalised, Segmented Content
I recently read a statistic from analyst firm Gartner which stated that by 2016 89 per cent of marketers expect to compete primarily on the basis of the customer experience their brand, product and service delivers to the client or the consumer.
Friday, January 29, 2016 | Source: Digital Doughnut
The Indian IT industry: 2017 and beyond
The Indian IT industry has learnt the hard way that there’s a price to pay for not being at the forefront on technological change. And it’s fixing that fast. It is ensuring that it is better prepared for the future. And, right now, industry leaders are betting on artificial intelligence and cognitive computing. “As an industry, we are used to being told by our customers what they want. Once a customer tells us what they want, we make sure we have the right people and the operational efficiencies to deliver. Having a product mindset requires a different thinking. That is a change,” says Happiest Minds’ Godika. “We probably won’t become product companies; I’m talking in the sense of platforms and frameworks. But the point is that they industry needs to think ahead and make bets on where they will invest.”
Thursday, January 28, 2016 | Source: CIO.in
Virtualization of Network Functions in carrier networks and data centers being the way forward is certain. The market is expected to grow exponentially in the coming years. There are a few key features that are fueling the growth expectations in NFV. Let us examine few of the challenges that they pose with respect to High Availability (HA).
Tuesday, January 26, 2016 | Source: Silicon India
Voice, Video and Collaboration Infrastructure: How they are Transforming Business
As consumers, we are aware of the enabling power of technology in keeping us connected and mobile. Voice and video tools are a routine part of our everyday lives. Traditionally, the consumer marketplace has always been an early adopter of technology; but can voice and video solutions be leveraged to make enterprises more collaborative, allowing employees to connect to the world at the single click of a button?
Thursday, January 14, 2016
IMS Automation: Things To Keep In Mind
Wednesday, January 13, 2016
Store As Fulfillment Center: Omnichannel And The Future Of Retail
Today, with the faster evolution of technology and ever-increasing consumerization, there is a demand for ultimate flexibility and innovation. Customers expect to be recognized and pampered, and they switch loyalty for the smallest of added perceived value – be it monetary based, convenience based, or experience based.
Wednesday, January 13, 2016
Retail Trends: What to expect in 2016
The retail industry is going through the digital transformation phase, thanks to the disruptive technologies and trends including social media, smart phones, tabs, IoT, data analytics and cloud for enabling the sea of changes.
Friday, January 08, 2016 | Source: Digital Doughnut
Driving Revenues Through Personalised Segmented Content
I recently read a statistic from analyst firm Gartner which stated that by 2016 89 per cent of marketers expect to compete primarily on the basis of the customer experience their brand, product and service delivers to the client or the consumer. A truly personalised user experience can make a customer feel highly valued, which is almost impossible to achieve through print or billboard adverts.
Thursday, January 07, 2016 | Source: ITProPortal
Disruptive Technologies: Arriving At A Specification Document… Is The Biggest Challenge
Going with the norm treads a relatively easy path, whereas going against the flow brings its own set of challenges. If all that you do is try to disrupt what exists, the complications are that much more. Babu K.C., general manager and head, hardware practice, and Divya Sasidharan, engineering manager, both from Happiest Minds, talk to Dilin Anand and Priya Ravindran of EFY about dealing with disruptive technologies and the challenges that crop up along the way
Wednesday, January 06, 2016 | Source: Electronics For You
Indian startup ecosystem… Older generation entrepreneurs
Soota’s startup story is as unique as it has shaped out to be. Being something of a serial entrepreneur, Soota started Mindtree in 1999 at the age of 58 and is now at it again, this time with a new start up called Happiest Minds, a next-generation IT company. After some three decades already in the IT sector, Soota believes that a late-stage entrepreneur like himself has several advantages. “If you have a good track record, it becomes easier to get funding at good valuations. I had a good plan to scale the company and I have a better network. Mindtree works in a crowded space. There are people out there who are doing similar things. So my biggest apprehension was always why a customer would come to us. But after the first four or five customers, I overcame that as well,” says Soota.
Wednesday, January 06, 2016 | Source: Nri Achievers
