For any sales-oriented business, presenting the right product to a customer at the right time can make the difference between creating or losing brand loyalty. A simple concept, this can be quite a challenge to execute well, particularly if you have a multi-channel sales strategy and a wide variety of products. No company understands how to meet this challenge quite like Pimcore- an Open Source Product Information Management (PIM) company that specializes in making catalog management easier than ever before.
Pimcore is disrupting the way businesses manage their catalogs by helping them to dynamically publish products to multiple channels. We are very excited to add PIM as one of our innovative open source service offerings, and that’s why we’re telling you about some of the best features Pimcore delivers—and how they’ll help your bottom line.
Omnichannel commerce featuring exceptional product information
Consistent, central management of product information plays a key role in the success of any multi-channel sales approach. With Pimcore, you have the ability to build data and asset management structures custom-fit to your needs; this means flexible functionality to manage your information across all business sectors and models. This unique data model makes it easy and fast to integrate Pimcore into your existing IT infrastructure; POS, ERP, CRM, and BI systems included.
Targeting and personalization
Pimcore is the only open source multi-channel experience and engagement management platform that provides intelligent and configurable on-site behavioral targeting. Customers in different cities and with different interests will see products that fit their needs, all through the use of over 20 customizable condition rules. These condition rules can be combined and configured for your exact needs, and Pimcore provides you with inheritance functionalities to derive content. This means less work for your team when you need to manage large quantities of information.
Multi-channel management:
With Pimcore you’re 100% connected, all the time. Desktop, mobile applications, social, and print media are always at your fingertips.
Not only is publishing content a breeze with Pimcore, but the platform provides your team with API endpoints capable of connecting to your current desktop publishing ecosystem. This means easy user adaption; no more frustrating downloads, and exports. Your content will always look and feel exactly the way it’s supposed to, because it was created using the programs you choose.
Bonus: Security!
With the explosion of big data, entreprises possess more customer data than ever before, which allows them to create exceptional personalized customer experiences. However, with all this information, comes the threat of security breaches. With new instances of this happening every day, how can your customers be sure their information is safe? Public trust in the cloud is growing weaker by the day.
Well, with Pimcore’s use of an innovative technological approach, no personal data is transferred between the customer and the server. This means on-site behavioral targeting and privacy is now consistent…and safe.
And now you know! Those are our favorite things about Pimcore. Have anything you’d like to add? Leave a comment below! We’d love to hear from you.
Interested in finding out more about how OSSCube and Pimcore can help you?
To check out our line of PIM services, visit the Pimcore website: http://www.pimcore.com
Shashin Shah has been an expert in the Information technology field for more than twenty years. His experience globally and in the US, spanning across several industries has greatly contributed to his unparalleled skill set. Currently, Shashin is working as Chief Business Officer at DTES division of Happiest Minds, where he is primarily handling Pimcore Global Services. Pimcore is 100% open source consolidated platform for PIM, MDM, DAM, WCM & Ecommerce.
