Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

social media analytics

The evolution of Big Data and its implications

The scope of Big Data in the world of Analytics is growing and changing dramatically, constantly evolving to redefine its self every day. Considering the amount of data generated to how they have been structured, Big Data offers enormous challenges and the biggest business opportunities for enterprises today. With more and more businesses robustly switching […]
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How Major Brands Will Use Social Media Big Data in 2015 for Marketing

Social Media is a reservoir of robust amount of data both, structured and unstructured. The outcome of the extent brands will tap into them to generate actionable insights to optimize their marketing initiatives is limitless. From registering customer footfalls, brands have gone an extra mile to monitor their behavior to enhance their experience in this […]
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analytics

With Social Media Analytics, add fuel to travel!

Social media is abuzz with customers feeding information on travel. Whatever the form of travel – business, personal or pleasure – there is hardly a customer who doesn’t refer to social channels before deciding on their journey mode and format. But this is old news. Travel businesses have already made their presence felt on social […]
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Social Media Analytics for Retail – Are you there yet or not?

Let’s start by getting one thing straight – whether retailers talk on social media or not, consumers are. With 1317 million users on Facebook and 271 million active Twitter users as of Q2 2014, our premise is not debatable anymore. And retail is one industry that is comprehensive of all individuals in some way or […]
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