Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

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CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISE

Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their customers go digital, the customer loyalty space is in the process of getting disrupted. This […]
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technology

Location Services, Mobile Apps and Personalization: Digital Transformation of the Customer Experience

According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also commonplace and wearable devices along with the Internet of Things revolution just around the corner, it’s only a matter of time before the […]
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How to Select a Social Media App Development Partner

Today, it’s almost universally agreed upon that social media is an important platform for creating brand awareness. On top of fostering a pleasant image, social media provides businesses with a way to nurture relationships with existing customers, prospects, and new markets. When an application is built specifically for your target audience, new opportunities for your […]
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5 key takeaways from NILF 2015

Nasscom’s NILF 2015 is always a great place to meetup with the Industry crowd and share insights. This time around, it was a great opportunity to glean insights on the amazing world of Digital. 1. Digital Masters: Powered by mobility, analytics, social media, cloud computing and embedded devices, companies in every industry are mapping their […]
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technology

Unified Communication Services – Integration for efficiency

With the explosion of radical disruptive technologies such as Big Data, Mobility, Cloud Computing and Social Media, communication has been increasingly redefining itself to fit into an evolving, interdependent, multifaceted business ecosystem. From ‘voice’ being the protagonist a couple of years back, it has merely become a piece in the communication puzzle today. Communication as […]
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Digital Marketing Disrupted: It’s now about Consumer Engagement

As enterprises the world over go digital, one area that has already been ‘digitized’, at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread and growing rapidly. I can recall a recent conversation with the MD of a Realty […]
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Digital Enterprise: Consumer Engagement for Travel & Hospitality

As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement – since every consumer today is a digital consumer: armed with a smartphone or tablet, familiar […]
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