Retail
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10 Point Readiness Checklist for an In Store Pickup Initiative
By Anitha Rajagopalan On 29 Jul 2015Order Online Pick up In Store in most cases is the logical starting point to an Omnichannel Initiative. There are many elements to executing well on this sort of initiative. And it is not really as easy as it seems...
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Innovative Product Sampling
By Shantanu Paknikar On 1 Oct 2014Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...
Consumer Engagement Digital Enterprise Innovation Solutions Technology
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Top 10 trends Mobility has induced in Retail
By Swaroop Rao On 12 Aug 2014Mobility has changed everything in this world. Everything. Literally. It has revolutionized the way people think, live, engage or do business. In the gaining omnipresence of mobility, retail has perhaps undergone the maximum metamorphosis, because in a manner, mobility has...
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Digital Retail – Customer Engagement and Individual Customer Pricing
By Anirban Dutta On 1 Aug 2014These days customers have become very choosy and thus it has become quite a bit challenge for retailers to retain customers. But with the advent of Digital Retail, it has become much easier to gain personalized customer data (such as...
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