Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Retail

technology

Innovative Product Sampling

Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and applicable over both short and long term scenarios: increased loyalty, brand advocacy, and increased revenues […]
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mobility

Top 10 trends Mobility has induced in Retail

Mobility has changed everything in this world. Everything. Literally. It has revolutionized the way people think, live, engage or do business. In the gaining omnipresence of mobility, retail has perhaps undergone the maximum metamorphosis, because in a manner, mobility has got a lot to do with individuality aka personality. And from personality comes personalization. Here’s […]
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Digital Retail

Digital Retail – Customer Engagement and Individual Customer Pricing

These days customers have become very choosy and thus it has become quite a bit challenge for retailers to retain customers. But with the advent of Digital Retail, it has become much easier to gain personalized customer data (such as their preferences, regular needs, occasional necessity, etc.). This data can be used to provide tailor-made […]
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FDI in Retail sector

The retail sector, which is the fourth largest contributor to GDP has attracted lot of attentionÂ… It is being termed as one of the sunrise sectors in the Indian economy. Should FDI be allowed in Indian retail? This topic is fast becoming a rage among the academicians and researchers all over the world. A closer […]
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