Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

master data management

Building a Master Data Management Strategy for CRM Success

For CRM users, Master Data Management (MDM) can not be ignored. MDM plays an important role in building effective and results-oriented customer relationship management (CRM) processes, it sets the standard for information governance. Customer data is generated through platforms like social media, third-party applications, and other external data enrichment providers. A good MDM strategy can […]
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CRM Success Through Effective Master Data Management Strategies

If you use a Customer Relationship Management (CRM) system you can’t afford to ignore  proper data management techniques. Proper data management is critical to effective information governance. And, Master Data Management (MDM) plays a vital role in building results-oriented and effective CRM processes. With the evolution of Big Data, mastering MDM has become an even […]
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