Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

including email campaigns

technology

Trends in Campaign Management Industry and Capabilities

Most campaign management platforms provide three core capabilities: email marketing, website visitor tracking, and a central marketing database. In order to differentiate, companies have started providing additional tools as part of the integrated marketing management platform: Dynamic content generation, including email campaigns and landing pages. Lead capture, scoring, and nurturing. Scheduling and task management. Multichannel […]
Read Now

Archives

Categories