Digital Transformation
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Digital Consumer Engagement
By Vivek Kumar On 18 Sep 2014Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication,...
Consumer Engagement Digital Enterprise Digital Marketing Digital Transformation Disruptive Technology
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Are Enterprise Wearables A Boon Or A Bane?
By Deepak Kadambi On 12 Sep 2014As destinations gets closer and functions become increasingly interconnected, the internet offers the only viable way for multinational companies to bring all their employees, across departments and locations, on the same platform. Employees can now access their company network even...
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M2M Utilities – An Energy Efficient Smart-Home Ecosystem
By Aditya Basu On 10 Sep 2014Energy efficiency is the most touted and important issue in the consumer, power and global ecosystem. Worldwide energy demand is rising exponentially. While some of the sectors like Transportation, Industrial production have been partially efficient in satiating the needs, sustainability...
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Innovation in Industry – An IT Services Perspective – Part 2
By Shantanu Paknikar On 11 Nov 2013In my previous post Innovation in Industry – An IT Services Perspective - Part 1 I wrote about the long-term challenges likely to be faced in the IT Services sector, and why innovation initiatives will be critical for survival and growth....
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Innovation in Industry – An IT Services Perspective – Part 1
By Shantanu Paknikar On 28 Aug 2013The software industry can be broadly classified into two areas: software products and software services (or IT services, as the sector is also known). Innovation in the software product industry is well known and has followed the product innovation trends...
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