Digital Transformation
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12 Steps for Analyzing Unstructured Data
By Salil Godika On 5 Feb 2015Increasing digitization and the proliferation of multichannel processes and transactions have resulted in a data deluge. Now organizations rely on unstructured data to make business decisions, such as determining customer sentiment, cooperating with discovery requirements and personalizing their products for...
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Near Real Time Insights to Empower Your Front Line
By Salil Godika On 4 Feb 2015Generating real time or near real time insights and enabling front line staff access actionable takeaways is a game changer. Be it pharma sales representatives or customer service agents or airline cabin crew, the window to resolve or enhance customer...
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Unlocking the Value of a Social Influencer
By Anil Jain On 31 Jan 2015"A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is." For years, corporations have been focusing on building and enhancing relationship with their end-customers. 'Customer centric organizations' was...
Customer Engagement Customer Experience Digital Transformation Social
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The Emergence of the API Economy and the Role of Analytics
By Salil Godika On 22 Jan 2015The emergence of technological trends including social media, mobile computing, cloud services and the Internet of Things has fueled an exponential growth in APIs, both public and private. APIs now serve as building blocks for building new applications, allowing developers...
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Digital Retail: Customer Engagement For Enhanced Weekday Footfalls
By Shantanu Paknikar On 20 Jan 2015The combination of Social, Mobility, Analytics, Cloud technologies over the last few years is fueling what we are calling the digital age. Technology is no longer just an enabler for Business, but is transforming the way business is done. The...
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