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Top 5 Reasons for investing in Customer Experience

Gone are the days when the key to success in business is determined by a premium quality product/ service, value for money and good customer service. In this age of extreme competitiveness led by disruptive technologies and the allied digital transformation services, the key to success of any business lies in the Customer Experience that […]
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Enabling Digital Transformation for Customers

‘Digital Transformation’ as a concept is beginning to grasp the imagination of both, the business and technology stakeholders in most industries today. While the interest in the topic is pervasive, an agreement on what it means and how to leverage its potential remains elusive. At Happiest Minds, we look at Digital Transformation as the confluence […]
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data-quality-management

Gamification – A Rising Imperative To Improve Data Quality

As per Gartner Report, by end of 2014, 70% of top 2000 global organizations would have implemented at least one Gamification application, however, by 2015, 80% of them will fail to meet business objectives due to poor design. 50% of organizations that have managed innovation processes will gamify those processes by 2015. Therefore, there is […]
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