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Digital Consumer Engagement

Digital Enterprise: Brand Sentiment through Consumer Engagement

While ‘Brand Strength’ may not figure on traditional balance sheets, not a single enterprise will deny how important it is for long-term organizational success. Measuring ‘brand sentiment’ therefore has always been a key objective, especially for the CMO. Traditional market research approaches often relied on questionnaires being circulated (physically or electronically), data being collected, and […]
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technology

Innovative Product Sampling

Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and applicable over both short and long term scenarios: increased loyalty, brand advocacy, and increased revenues […]
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Identity and Access Management

Digital Consumer Engagement

Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication, brands are now tuning to online platforms for marketing their products and services. Since they […]
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