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data-quality-management

Why Data Management Platform has Become a Necessity: Top 5 Reasons

Personalized Marketing has become an important marketing strategy for organizations. As per a recent survey, 86% of consumers say that personalization plays a major role in their purchase decisions. 94% of the marketers agree that personalization is important for meeting their current marketing objectives. But what is holding the marketers back? Legacy technology which is […]
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