customer loyalty

How Does An Organization’s Customer-Oriented Culture Deeply Impact Customer Experience

May 30, 2016
By Gopala Seruku
Customer Engagement, Customer Experience

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These concepts further evolved as businesses increasingly place customers at the center of their business. This […]

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Store as Fulfillment Center: Omnichannel and the Future of Retail

November 13, 2015
By Anitha Rajagopalan
Customer Experience, Omni channel, Retail

Omnichannel has come of age for brick-and-mortar retailers. Traditional retailers have been on a slow yet steady adoption of digital technologies over the last two decades. First arrived e-commerce, which retailers took on as another channel for customer acquisition and sales. Coupled with this emerged online-only players opening up new avenues of fulfillment. Then came […]

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What Retailers Should Do Before Investing In IoT Technology

September 28, 2015
By Sandeep Agarwal
IoT, Retail

The Internet of Things (IoT) — the automated transmission of data over a network, without the need of human interaction — promises to change the ways customers interact with retailers, and it is no wonder that the retail industry is all excited about this technology. According to a recent survey, nearly 96% of retailers across […]

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