Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

customer experience

Why Retailers Should Recruit a Chief Omnichannel Officer Now

Thanks to modern technology and digital tools, the opportunities to interact with and buy from a brand today are ubiquitous. Customers want to shop anytime, anywhere. Omnichannel rules, and smart retailers are getting on board. For the customer, the best of omnichannel creates a consistent and uniform experience across all touch-points — online, brick-and-mortar stores, […]
Read Now

Is An OmniChannel Officer Inevitable?

The rapid advances in the technology landscape and proliferation of digital have taken customers beyond multi-channel to an Omnichannel retail experience. Global retailers that include the likes of Macy’s, Saks and Lowe’s have already moved in this direction enabling customers to shop anytime, anywhere and enjoy consistent and delightful experience. Omnichannel retail aims at enabling […]
Read Now

How to Know Your Brand is Ready for IoT

The Internet of Things is making is simple for people, businesses and service providers to connect. IoT can make the leap to digital retail simple – or can be a hurdle for retailers not ready for the transition. One expert offers his advice on how to take your business into the digital space. First, create […]
Read Now
blog

7 Focus Areas for Customer Experience Management

For those familiar with Michael Porter’s work, strategy is about differentiation. In the digital era, there is a growing consensus that differentiation will depend on how service providers manage their customers’ experience. Strategy then will need to increasingly focus on Customer Experience Management initiatives. Here are seven that I think would be important. This is […]
Read Now

Five Parameters That Influence Customer Experience

The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about the product or service depend on whether it meets, exceeds or falls below their expectations. […]
Read Now

CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISE

Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their customers go digital, the customer loyalty space is in the process of getting disrupted. This […]
Read Now
technology

Customer Experience and Customer Engagement

The Digital Age is resulting in the area of Customer Experience becoming more important than ever before. For example, in a recent Digital Trends report published by Econsultancy.com, a large majority (44%) of research respondents indicated that the primary way their organization will seek to differentiate itself from competitors is through Customer Service and Customer […]
Read Now
Identity and Access Management

Digital Consumer Engagement

Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication, brands are now tuning to online platforms for marketing their products and services. Since they […]
Read Now

Why Magento Rules E-Commerce

Magento is the world’s most powerful open source e-commerce platform. Launched in 2008, Magento is now trusted by more than 200,000 businesses, including some of the world’s leading brands. It offers  businesses a high degree of flexibility, and control over user experience, catalog, content, and functionality of their e-commerce sites. Completely scalable and backed by […]
Read Now

Archives

Categories