customer experience
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CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISE
By Shantanu Paknikar On 16 Jul 2015Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their...
Consumer Engagement Customer Engagement Customer Experience Digital Enterprise Social
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Customer Experience and Customer Engagement
By Shantanu Paknikar On 8 Jul 2015The Digital Age is resulting in the area of Customer Experience becoming more important than ever before. For example, in a recent Digital Trends report published by Econsultancy.com, a large majority (44%) of research respondents indicated that the primary way...
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Why Pimcore Software Could Be the Best Decision Your Business Has Ever Made
By Shashin Shah On 6 Nov 2014For any sales-oriented business, presenting the right product to a customer at the right time can make the difference between creating or losing brand loyalty. A simple concept, this can be quite a challenge to execute well, particularly if you...
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Digital Consumer Engagement
By Vivek Kumar On 18 Sep 2014Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication,...
Consumer Engagement Digital Enterprise Digital Marketing Digital Transformation Disruptive Technology
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Why Magento Rules E-Commerce
By Balaji Bussarapu On 20 Dec 2013Magento is the world’s most powerful open source e-commerce platform. Launched in 2008, Magento is now trusted by more than 200,000 businesses, including some of the world's leading brands. It offers businesses a high degree of flexibility, and control over...
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