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Location Services, Mobile Apps and Personalization: Digital Transformation of the Customer Experience

According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also commonplace and wearable devices along with the Internet of Things revolution just around the corner, it’s only a matter of time before the […]
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Digital Enterprise: Consumer Engagement for Travel & Hospitality

As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement – since every consumer today is a digital consumer: armed with a smartphone or tablet, familiar […]
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