Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Big Data

Adding The Human Touch In The Complex World of Big Data

Times have changed! Think of the shopping experience at a brick-and-mortar store. The moment a buyer enters the store, there’s a buyer persona generated in the salesperson’s mind. Based on this persona and a face-to-face conversation, the seller begins recommending products or solutions. It is easy to gauge buyer emotions and act accordingly. However today, […]
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data-quality-management

Why Data Management Platform has Become a Necessity: Top 5 Reasons

Personalized Marketing has become an important marketing strategy for organizations. As per a recent survey, 86% of consumers say that personalization plays a major role in their purchase decisions. 94% of the marketers agree that personalization is important for meeting their current marketing objectives. But what is holding the marketers back? Legacy technology which is […]
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What’s so ‘BIG’ about Big data?

The scope of Big Data in the world of Analytics is changing dramatically and constantly evolving to redefine itself every day. Big Data offers enormous challenges and also the biggest business decision making opportunities for enterprises today. With more and more businesses robustly switching from analog ecosystem to digital, both individuals and corporates are generating […]
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How Big Data Analytics is Redefining the Travel Industry

The smartphone penetration, fast mobile internet access, and social media influence has brought in unprecedented growth in the travel industry. Mobile travel space has grown in leaps and bounds over the last few years. Apart from multitudes of online travel portals, many mobile apps are there to provide real-time travel plans, suggestions regarding hotels, GPS […]
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Data Scientists

Big demand-Supply Gap for Data Scientists: Puneet Jetli of Happiest Minds

For big data, candidates need programming skills, domain understanding and not get knocked down by the volume of data they are seeing, says CEO-digital transformation and enterprise solutions business, Happiest Minds Diksha Gupta, TimesJobs.com The real world adoption of big data has not been close to expectations. But 2016 is expected to see a lot […]
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Disruptive Technology Weekly Roundup – Dec 16th to Dec 23rd

Big data driven initiatives and strategies are driving the data investments in IT enterprises. Realizing the potential of the large chunks of structured/ unstructured data in deriving better business insights and customer behavior enterprises have incorporated Big data strategy into their IT road map a few years back itself. However, many of them are still […]
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