Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

analytics

Retail Therapy Through Customer Experience Management

The retail landscape is changing. From the traditional brick and mortar shopping experience, we are now witnessing the online retail revolution powered by digital and disruptive technologies including mobile, IoT, and analytics. At the same time, the physical stores are getting transformed into customer experience centers too. The technology advancements are redefining the interaction between […]
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How Big Data Analytics is Redefining the Travel Industry

The smartphone penetration, fast mobile internet access, and social media influence has brought in unprecedented growth in the travel industry. Mobile travel space has grown in leaps and bounds over the last few years. Apart from multitudes of online travel portals, many mobile apps are there to provide real-time travel plans, suggestions regarding hotels, GPS […]
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Viewing Testing as an observation on “Data in Motion”

Testing has been traditionally viewed as an exercise of observing and commenting on the behavior of an “application under test“. Testers have been always groomed to be honest to the “requirements” that form the basis of solutions. Then came the era of scale and the consequent resource contention issues that software (and associated hardware). “Nonfunctional […]
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Measuring ROI of Retail Analytics

Why a retailer should monitor the impact of its shopper insights initiatives Big Data, fast data and the data deluge are taking the world of digital businesses, especially the customer-focused ones, by storm. Retail is no exception as more and more customers leave digital footprints with every transaction, interaction and engagement at every retail touch-point […]
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Patient Experience is key to Customer Delight and Retention in the Healthcare Industry

Patient Experience Management is not just about the In-hospital experience, but research says that two-third of an individual’s interaction with a healthcare provider is as a customer pre and post treatment. Only a third of their experience is as a patient during treatment and during the hospital stay. External Data like Brand Reputation, Sentiments, etc. […]
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5 key takeaways from NILF 2015

Nasscom’s NILF 2015 is always a great place to meetup with the Industry crowd and share insights. This time around, it was a great opportunity to glean insights on the amazing world of Digital. 1. Digital Masters: Powered by mobility, analytics, social media, cloud computing and embedded devices, companies in every industry are mapping their […]
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analytics

The Emergence of the API Economy and the Role of Analytics

The emergence of technological trends including social media, mobile computing, cloud services and the Internet of Things has fueled an exponential growth in APIs, both public and private. APIs now serve as building blocks for building new applications, allowing developers to focus on the core or unique part of their offering, while tapping into the […]
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