AD Verification: The strategy, benefits & challenges
The global advertising market reached a value of US$ 590.3 Billion in 2021. As we look forward, the IMARC Group expects the market to reach US$ 792.7 Billion by 2027, exhibiting a CAGR of 5.2% during 2022-2027. With an exponential growth of ad investments there exists a greater risk of falling prey to ad frauds which can […]