‘How, when, and where’ the digital customers engage, communicate, make purchasing decisions, and converse with brand has completely transformed. The digital age has ushered in a new era raising a new set of customer expectations.
To deliver an unparalleled customer experience, businesses need to find a way to create a balance and make things simpler. They need to break organizational silos; cultural resistance; and look for ways to modernize inflexible and legacy systems that can drive stronger consumer experience, better and stronger consumer value.
Although, a few forward-looking organizations are well on their headway in breaking down silos with new structures and technologies. They seem to be investing high in product information management (PIM), digital asset management (DAM), web content management (WCM), cloud, and other next-generation technologies to obtain operational efficiency, improved collaboration, real-time insights, visibility, business agility, and better customer experience.
However, IMO the key to success in the future is not simply to improve your brand’s digital acumen and footprint, but to know which technology or solution can fulfill your mission-critical objectives.
For instance, to bring in a greater degree of agility, collaboration, and enhanced customer experience, you can modernize and fine-tune your CRM system. Likewise, to manage thousands of SKUs and manage other digital repositories, you can deploy a consolidated and multi-channel platform. Next, to increase collaboration between teams and workforce productivity, thoughts could be given to enterprise mobility solutions too.
The Time is Now!!!! The digital future has already arrived so right from smart devices to smart architecture, businesses need to upgrade to uncover new opportunities and drive efficient digital strategies for better growth. For improved productivity and building enterprise competence, clear objectives, decisive leadership, sound strategy and choosing a right partner are indispensable.
So, if you’ve made up your mind to join the digital bandwagon, feel free to drop us a line at [email protected].
Shashin Shah has been an expert in the Information technology field for more than twenty years. His experience globally and in the US, spanning across several industries has greatly contributed to his unparalleled skill set. Currently, Shashin is working as Chief Business Officer at DTES division of Happiest Minds, where he is primarily handling Pimcore Global Services. Pimcore is 100% open source consolidated platform for PIM, MDM, DAM, WCM & Ecommerce.
