The rising popularity of mobile messaging apps along with advances in artificial intelligence is resulting in an exciting new world order. The rise of chatbots, that can converse and aid commerce are today ushering in a new wave of chat based commerce.
Ai Chatbots have evolved from using pre-defined scripts to having a more hands on role in striking real-time conversation with consumers replacing humans. Many successful brands like Apple with Siri and fashion giants Burberry and Tommy Hilfiger are using chatbots successfully. Knowingly or unknowingly consumers are interacting with chatbots for their day to day interactions with many brands. Here is an insight into how chatbots are here to stay as they usher in a silent technological revolution of chat commerce.
Understanding the world of chatbots
Find out how chatbots are used across various media channels.
Unless you have been living in a cocoon chances of being non familiar with chatbots are slim. Technically, Ai chatbotsA are messaging applications that have a conversational interface. The core objective of a chatbot is to simplify complex pre-defined tasks and help consumers achieve an outcome. Brands and enterprises are using chatbots across various channels like social media, websites, and Smartphone apps. Some brands are also offering chatbots as in-store experiences helping clients choose the apt product for their needs using smart analytical tracking tools.
AI and the future chatbot generations
Chatbots are attaining more and more human like personalities and interpreting cues. Read on to get more insight on this.
The use of advanced artificial intelligence tools both currently and in the future is what is making such bots an immense value creation tool. Today brands are offering chatbots that make use of voice analytic technologies like speech recognition to understand the pitch and tone of human conversations. As a result chatbots are attaining more and more human like personalities interpreting both verbal and non verbal cues. At a deeper level chatbots will be changing the way people communicate with machines improving consumer brand relationship.
From messaging to conversations and commerce
Chatbots have come a long way from their chat only days to finally being an intrinsic aspect of a business including sales and marketing. A prime driver of the chatbots rising success is their usage across all industry verticals. Every major business entity from the world of technology, fashion, hospitality, media, entertainment, retail, etc. is today leveraging the use of such bots. For example a very popular fashion brand makes use of Facebook messenger chatbot to offer a 30 day workout experience for its customers. Another famous hospitality brand is offering chatbots that can manage a regular client’s reward points seamlessly.
It’s all about improving customer experience
Chatbots are all about improving customer experience offering customers a shopping experience that makes them keep coming back for more. The use of chatbots helps business enterprises as it means a reduced workload on contact centers thereby helping enterprises reduce contact center costs.
Chatbots and their role in marketing
Chatbots play a defining role in marketing along with helping consumers take informed decisions. Enterprises can tag certain content to each chatbot word or phrase. This content can then be delivered in a pre-defined number in a conversation with a consumer. Of course the content is displayed only after understanding the needs, buying trends and even the mood of the consumer. In the future the annoying telemarketing calls that most of us hate would be a thing of the past as chatbots will be doubling up as intelligent marketing tools.
Chatbots reliable friend for both consumers and businesses
It is not that chatbots are a tool for businesses alone helping them gain higher sales and improve consumer interactions. Chatbots are genuinely built to help consumers seek a seamless shopping experience. Eventually, chatbots will be a reliable friend to both the brand and the consumer helping in smarter choices for buyers. If you always needed an able friend to accompany you for shopping, chatbot may just be the right person for you.
Chatbots still a work in progress
The amazing advances of chatbots in the world of business today and the endless possibilities can sometimes mean expecting too much from technology too soon. With all its advantages chatbots are still work in progress and the road to chat commerce may see various ups and downs or process refinements. Given the fact that chatbots are the future of commerce, businesses adopting such technological advances are on the verge of adopting something unique and special.
Conclusion: Chatbots solutions are all set to be a consumer’s next best friend while businesses strive for better customer support, sales and marketing. The new wave of chat commerce has just begun with chatbot advancements.
Rahul has ~3 years of experience in Data Science. He is a Machine Learning Enthusiast, Deep Learning Practitioner, and Technology Explorer. His areas of interest are Deep Learning (DL), Natural Language Processing (NLP) and Natural User Interfaces (NUI).
He is exploring how various DL algorithms can be incorporated into various use cases and scenarios to solve real-time problems, by automating the process and creating intelligent applications.
