Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Travel

If roads were smart enough to speak back to us, this is what they would have said!!

Energy efficient, connected devices, smart and secure products, sustainable environments, Internet of Everything, Machine2Machine, technology disruption are words that are becoming commonplace today. But how smart are we really getting? And how far can we extend this smartness to? A designer named Daan Roosegaarde nails it well with the term “SMART HIGHWAY “. He presents […]
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Digital Enterprise: Consumer Engagement for Travel & Hospitality

As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement – since every consumer today is a digital consumer: armed with a smartphone or tablet, familiar […]
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Cart Abandonment

The Rising E- Commerce Marketplace Exponential rise in internet penetration, changing work habits and demographic shifts have led to an increase in e-commerce transactions. Estimates show that the total value of global e- commerce transactions was USD 29 billion in 2013 and it is expected to reach USD 34 billion in 20141. One of the […]
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analytics

With Social Media Analytics, add fuel to travel!

Social media is abuzz with customers feeding information on travel. Whatever the form of travel – business, personal or pleasure – there is hardly a customer who doesn’t refer to social channels before deciding on their journey mode and format. But this is old news. Travel businesses have already made their presence felt on social […]
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