Technology
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Geo Fencing – An Intuitive Intelligent Web of LBS
By HM Admin On 3 Apr 2015Objective Geofencing, an increasingly common feature of location-based fleet and workforce management solutions, is as emerging as an enabling technology in its own right and is poised to play a role in the development of new types of applications. Geofencing...
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Car Sharing – Transforming the Automotive Landscape
By Aditya Basu On 1 Apr 2015The future of automotive industry is transforming with the innovations in the computational and sensory technologies. The fusion of both have yielded new opportunities in the industry, leveraging with a safer, easier and a more pleasurable driving experience. Technology-driven personal...
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Birth of new age product companies in Indian silicon valley
By Sethuraman Janardhanan On 4 Dec 2014Birth of new age product companies in Indian silicon valley The tech startup scene in India is at an impressive juncture. At present, the country has over 10,000 tech-startups and close to 8000 new ones are coming up every year....
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Trends in Campaign Management Industry and Capabilities
By Rohit Kumar On 8 Oct 2014Most campaign management platforms provide three core capabilities: email marketing, website visitor tracking, and a central marketing database. In order to differentiate, companies have started providing additional tools as part of the integrated marketing management platform: Dynamic content generation, including...
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Innovative Product Sampling
By Shantanu Paknikar On 1 Oct 2014Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...
Consumer Engagement Digital Enterprise Innovation Solutions Technology
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