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Innovative Product Sampling

Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and applicable over both short and long term scenarios: increased loyalty, brand advocacy, and increased revenues […]
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Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’

In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can collect, the finer-grained the results can be.” The massive amount of data generated on the […]
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Dynamic pricing strategy

The days when the price of a product depended on the perceived value it gives the consumers and the price of a competing product, are fast fading. In today’s digital world the customer is spoilt for choices as virtual stores offer stiff completion to the traditional physical stores. Whether you are a retailer keen on […]
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Thought Drivers for becoming Thought Leaders

How does an IT Services enterprise become a thought leader and reposition itself? And how do you measure the intangible aspects of growth? It’s pretty common knowledge that the health of any business enterprise is determined by four most important and perhaps the most measured metrics – Revenue, Profitability, Customer Satisfaction and People Satisfaction. Every […]
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Proactive Customer Care

Next Gen Customer Experience Management: Proactive Customer Care

The transition from traditional Customer Relationship Management (CRM) to Customer Experience Management is underway, and we are in the middle of it. To attract and retain customers, enterprises today not only need to manage their customers’ experience, but also do so in a proactive manner. To put this in another way: while it is essential […]
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Innovation in Industry

Innovation in Industry – An IT Services Perspective – Part 2

In my previous post Innovation in Industry – An IT Services Perspective – Part 1 I wrote about the long-term challenges likely to be faced in the IT Services sector, and why innovation initiatives will be critical for survival and growth. This applies across the sector – both for large and established companies as well as […]
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