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The Critical Success Factors for Digital Transformation Programmes and How to Meet Them

Right now it feels like the whole world is moving to digital at breakneck speed. Banks, insurance companies, retailers and large manufacturers are all looking at how they can digitally transform the organisation to keep up with customer demand, business expectations and compete globally. However, while digital transformation is becoming all-pervasive agreement on what digital […]
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CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISE

Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their customers go digital, the customer loyalty space is in the process of getting disrupted. This […]
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How Major Brands Will Use Social Media Big Data in 2015 for Marketing

Social Media is a reservoir of robust amount of data both, structured and unstructured. The outcome of the extent brands will tap into them to generate actionable insights to optimize their marketing initiatives is limitless. From registering customer footfalls, brands have gone an extra mile to monitor their behavior to enhance their experience in this […]
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Social Influencer

Unlocking the Value of a Social Influencer

“A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is.” For years, corporations have been focusing on building and enhancing relationship with their end-customers. ‘Customer centric organizations’ was the buzz word and millions of dollars were spent on connecting with customers on an […]
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