Retail
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Retailers Survey Report: The Perfect Storm Of Omnichannel Makes Landfall !
By hmblog On 28 Sep 2015Omnichannel has come of age. Retailers are constantly challenged to ensure seamless and consistent customer experience across channels. Happiest Minds’ survey, targeted at executive leadership members of tier 1 and tier 2 US based retailers, aims to provide an insight...
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What Retailers Should Do Before Investing In IoT Technology
By Sandeep Agarwal On 28 Sep 2015The Internet of Things (IoT) — the automated transmission of data over a network, without the need of human interaction — promises to change the ways customers interact with retailers, and it is no wonder that the retail industry is...
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Five Parameters That Influence Customer Experience
By Shantanu Paknikar On 22 Sep 2015The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about...
CRM Customer Engagement Customer Experience Omni channel Technology
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10 Point Readiness Checklist for an In Store Pickup Initiative
By Anitha Rajagopalan On 29 Jul 2015Order Online Pick up In Store in most cases is the logical starting point to an Omnichannel Initiative. There are many elements to executing well on this sort of initiative. And it is not really as easy as it seems...
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Strategic Priorities for Omnichannel Retailers over next 3 years
By Anitha Rajagopalan On 28 Jul 2015Stores remain the center of Action Experiential kiosks with augmented reality, interactive digital displays, digital signage, location based personalization, are multiple initiatives retailers are considering for 2015 and beyond Digital Advisory Sales Tools and technologies to equip associates with in-the...
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