Retail
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Measuring ROI of Retail Analytics
By Anitha Rajagopalan On 20 Nov 2015Why a retailer should monitor the impact of its shopper insights initiatives Big Data, fast data and the data deluge are taking the world of digital businesses, especially the customer-focused ones, by storm. Retail is no exception as more and...
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Store as Fulfillment Center: Omnichannel and the Future of Retail
By Anitha Rajagopalan On 13 Nov 2015Omnichannel has come of age for brick-and-mortar retailers. Traditional retailers have been on a slow yet steady adoption of digital technologies over the last two decades. First arrived e-commerce, which retailers took on as another channel for customer acquisition and...
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Why Retailers Should Recruit a Chief Omnichannel Officer Now
By Salil Godika On 13 Nov 2015Thanks to modern technology and digital tools, the opportunities to interact with and buy from a brand today are ubiquitous. Customers want to shop anytime, anywhere. Omnichannel rules, and smart retailers are getting on board. For the customer, the best...
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Happiest Holidays!(?) Retailers Must Hope for Best but Prepare for Worst
By Anitha Rajagopalan On 27 Oct 2015#1 Secure - Data, Infra, Network, PoS Security is of course paramount - securing your web, mobile and in store point of sale systems and also the network. It cannot be a last minute checkpoint. Your initiatives should have started...
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Is An OmniChannel Officer Inevitable?
By Salil Godika On 22 Oct 2015The rapid advances in the technology landscape and proliferation of digital have taken customers beyond multi-channel to an Omnichannel retail experience. Global retailers that include the likes of Macy’s, Saks and Lowe’s have already moved in this direction enabling customers...
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