Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Retail

Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’

In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can collect, the finer-grained the results can be.” The massive amount of data generated on the […]
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Dynamic pricing strategy

The days when the price of a product depended on the perceived value it gives the consumers and the price of a competing product, are fast fading. In today’s digital world the customer is spoilt for choices as virtual stores offer stiff completion to the traditional physical stores. Whether you are a retailer keen on […]
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FDI in Retail sector

The retail sector, which is the fourth largest contributor to GDP has attracted lot of attention… It is being termed as one of the sunrise sectors in the Indian economy. Should FDI be allowed in Indian retail? This topic is fast becoming a rage among the academicians and researchers all over the world. A closer […]
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