Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Retail

Re-inventing Retail

Re-inventing Retail: The three R’s of consumer relevance

The COVID pandemic has changed the outlook of the Retail industry. The industry has always been highly customer-centric; however, the subtle difference in the new normal is the shift towards consumer relevance. Consumers are looking to shop in an environment of trust, transparency and empathy and as a result, expect sharper, highly personalized and tailored […]
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Where is Retail Analytics Heading?

The retail industry is undergoing a metamorphosis, courtesy technological changes and adoptions. In this cut-throat market scenario, where online stores are slowly taking over, brick & mortar stores are also forced to adopt big data analytics to help achieve operational efficiencies, woo customers and increase bottom-line. Traditional retailers are now rapidly adopting relevant technologies to […]
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FiRE

We Didn’t Start the Fire! We Retailed it!

The Retail Ecosystem is going through the toughest and biggest transformation in Customer Experience. With Devices, Channels and Market places, the competition is unprecedented, and the heat is rising. We have seen Social and mobile disruptions. Day by day the digital frameworks are shapeshifting and creating new means to increase the footfall and conversions. The […]
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7 Big Trends of 2017 in Retail Analytics

Business intelligence and data analytics are evolving rapidly in the fast paced world of retail. As the world of mobility and artificial intelligence combines with smart data analytics, retailers across the globe are able to experience accurate analytical experience useful for their business. In this era of global economic uncertainty and rising competition, data has […]
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Optimize Pricing

Pricing, Profitability, and Customers

The customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible – pricing. Every customer makes decisions in their daily purchases, influenced by some factors, Product Pricing being a critical one out of them. And rightly so, finding […]
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Mantra for Retailers: Streamline Product Information to Delight Customers

Managing retail is a complex business. It starts with keeping all the attributes of your product information consistent across all platforms. That’s because your customers are everywhere today. They check out your products online and in store. They express themselves on chat boxes, send emails asking straight questions, buy using desktops/tablets/mobiles, call customer care and […]
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Sound Wave Technology in Retail

How Sound wave technology is revolutionizing payments and targeted marketing in retail

Technology driven innovation is redefining the retail sector. This includes omnichannel retail experience, in store analytics, personalized recommendations using proximity marketing solutions and so on. All these disruptive ideas are bringing in greater customer experience and increased opportunities for the retail players irrespective of their size. We have witnessed various innovations in the in-store payment […]
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How Proximity Marketing is Transforming The Retail Customer Experience

The online obsessed, mobile- addicted millennials are slowly back to the retail in- store environments. In other words, physical stores which lost their charm in the convenience offered by e-commerce is regaining its lost strength and is back on track. The retail landscape is one of the most celebrated industry verticals which has witnessed a […]
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