Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Omni channel

Five Parameters That Influence Customer Experience

The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about the product or service depend on whether it meets, exceeds or falls below their expectations. […]
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Strategic Priorities for Omnichannel Retailers over next 3 years

Stores remain the center of Action Experiential kiosks with augmented reality, interactive digital displays, digital signage, location based personalization, are multiple initiatives retailers are considering for 2015 and beyond Digital Advisory Sales Tools and technologies to equip associates with in-the moment 360-degree view on customer, enterprise level inventory information, mobile PoS and in-built intelligence to […]
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mobility

7 Steps Retail Omni Channel Assessment

There are just 7 answers to let you know the Omni-channel maturity of your organization. It is that simple! Step 1: Roles and Responsibilities: A clearly mandated Omni-channel strategy and vision that is articulated to employees, customers and stakeholders is the key.Who do you think is driving the Omni-channel strategy? A Chief Omni-channel Officer? Do […]
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