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Location Services, Mobile Apps and Personalization: Digital Transformation of the Customer Experience

According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also commonplace and wearable devices along with the Internet of Things revolution just around the corner, it’s only a matter of time before the […]
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Beyond SMS Ads to Customer Insights and Offers: Heres The Next Generation Mobile Marketing Ecosystem

Currently, mobile marketing makes up just a small portion of the online advertising market. Yet its potential is high—thanks to its ability to specifically target consumers with interactive marketing offers at any time. That potential appears especially high when it is considered in the context of the development of social local mobile applications (popularly known […]
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