Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Innovation

analytics

Net Neutrality vs Zero Rating

The phrase ‘Net Neutrality’ is a phrase that has been gaining ground for the past couple of months around the world, urging and insisting on the rights of global civilians for the availability and use of free internet. The Net Neutrality provisions coined by the EU parliament last year suggests the refrain of specialized services […]
Read Now
technology

Trends in Campaign Management Industry and Capabilities

Most campaign management platforms provide three core capabilities: email marketing, website visitor tracking, and a central marketing database. In order to differentiate, companies have started providing additional tools as part of the integrated marketing management platform: Dynamic content generation, including email campaigns and landing pages. Lead capture, scoring, and nurturing. Scheduling and task management. Multichannel […]
Read Now
technology

Innovative Product Sampling

Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and applicable over both short and long term scenarios: increased loyalty, brand advocacy, and increased revenues […]
Read Now

Assisted Mobility Solution – Customer Experience, Commerce & Support

Increasing affordability combined with rapid advances in technology and infrastructure has led to an explosive growth in the use of smartphones. According to a report by eMarketer, by the end of 2014, there will be 1.75 billion smartphone users across the world. That is one smartphone user for every four people living on this planet. […]
Read Now

Channel Optimization for Banks

Channels are fast becoming an integral part of banking activities. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure customer satisfaction and loyalty. Data indicate that in the period from 2012 to 2017, branch […]
Read Now

Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’

In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can collect, the finer-grained the results can be.” The massive amount of data generated on the […]
Read Now

Document Digitization: Regaining Importance due to Digital Disruptions?

The digital age is here. Well, almost. One of my favorite anecdotes is about a project worker coming back from the printing room with a sheaf of papers, explaining to colleagues “It’s my project report”. When questioned about the title of the project report, he says “Paperless Office”. While the area of document digitization has […]
Read Now

Dynamic pricing strategy

The days when the price of a product depended on the perceived value it gives the consumers and the price of a competing product, are fast fading. In today’s digital world the customer is spoilt for choices as virtual stores offer stiff completion to the traditional physical stores. Whether you are a retailer keen on […]
Read Now
Proactive Customer Care

Next Gen Customer Experience Management: Proactive Customer Care

The transition from traditional Customer Relationship Management (CRM) to Customer Experience Management is underway, and we are in the middle of it. To attract and retain customers, enterprises today not only need to manage their customers’ experience, but also do so in a proactive manner. To put this in another way: while it is essential […]
Read Now
Innovation in Industry

Innovation in Industry – An IT Services Perspective – Part 2

In my previous post Innovation in Industry – An IT Services Perspective – Part 1 I wrote about the long-term challenges likely to be faced in the IT Services sector, and why innovation initiatives will be critical for survival and growth. This applies across the sector – both for large and established companies as well as […]
Read Now

Archives

Categories