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E-commerce

B2B E-Commerce – 6 Ways to Connect with your End Customer And Drive Better Engagement

The B2B ecommerce space has been evolving rapidly over the last few years and B2B brands have certainly woken up to this reality. A recent study conducted by Forrester Research showed that 67% of North American B2B firms believe that ecommerce is fundamentally changing B2B commerce. Forrester also predicts the U.S. B2B e-commerce market to […]
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Why E-Commerce companies need Analytics

Ever wondered why your recent purchase on Amazon felt so ‘easy’ and comfortable? You must have been surprised when a product you just browsed about on one of those e-commerce sites sort of ‘appeared’ on your Google or Facebook page or perhaps even in your email? The internet seems to know everything isn’t it? Well, […]
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