Digital
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Why Does Omnichannel Experience Matter to Your Customers
By Shashin Shah On 7 Jul 2016The idea of gratifying customers in creative ways is not new. Brands have been doing it for ages, but what customers now expect is much more: an overall better experience. Customer experience generally involves delivering value at their touch points...
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Why Choosing a Strategic Partner Is Your Best Bet for Digital Transformation Success
By Shashin Shah On 15 Jun 2016Digital technology is eating the traditional business model, forcing organizations of all kinds to reshape their value propositions and operating models to maintain a competitive advantage over others. To adapt to this change, digital transformation is quickly becoming a key...
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How We’re Making Enterprise Digital Transformation A Reality
By Balaji Bussarapu On 17 Feb 2016Last week, We have expanded our relationship with Pimcore by announcing an exclusive North American partnership. This expanded partnership allows us to grow our e-commerce practice and improve our digital transformation capabilities. With this expansion, it's a good time to take a...
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Shaping Content Management Strategy to Improve Customer Experience
By Balaji Bussarapu On 18 Jun 2015In this digital age businesses are serious about leveraging content to improve customer experience. In fact, the ability to do this and do it well can make or break a company’s marketing efforts. What most marketers are encountering today is...
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Marketing Automation – Why, When, and How
By Balaji Bussarapu On 19 Jan 2015As 2015 begins companies are working hard to begin implementing their marketing strategy. It’s the time to analyze 2014 marketing efforts and introduce new ones, all to make sure the sales pipeline gets a boost in the coming year. With...
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