Digital Transformation
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Digital Marketing Disrupted: It’s now about Consumer Engagement
By Shantanu Paknikar On 19 Feb 2015As enterprises the world over go digital, one area that has already been 'digitized', at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread...
Consumer Engagement Digital Marketing Digital Transformation Disruptive Technology
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12 Steps for Analyzing Unstructured Data
By Salil Godika On 5 Feb 2015Increasing digitization and the proliferation of multichannel processes and transactions have resulted in a data deluge. Now organizations rely on unstructured data to make business decisions, such as determining customer sentiment, cooperating with discovery requirements and personalizing their products for...
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Unlocking the Value of a Social Influencer
By Anil Jain On 31 Jan 2015"A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is." For years, corporations have been focusing on building and enhancing relationship with their end-customers. 'Customer centric organizations' was...
Customer Engagement Customer Experience Digital Transformation Social
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Digital Retail: Customer Engagement For Enhanced Weekday Footfalls
By Shantanu Paknikar On 20 Jan 2015The combination of Social, Mobility, Analytics, Cloud technologies over the last few years is fueling what we are calling the digital age. Technology is no longer just an enabler for Business, but is transforming the way business is done. The...
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Digital Enterprise: Consumer Engagement for Travel & Hospitality
By Shantanu Paknikar On 14 Jan 2015As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement –...
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