Digital Transformation
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How Major Brands Will Use Social Media Big Data in 2015 for Marketing
By Kiran Veigas On 7 May 2015Social Media is a reservoir of robust amount of data both, structured and unstructured. The outcome of the extent brands will tap into them to generate actionable insights to optimize their marketing initiatives is limitless. From registering customer footfalls, brands...
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IoT by 2020
By Abhijit Roy On 6 May 2015The explosion of disruptive technologies in the past couple of years have sent shock waves across the world, which is increasingly becoming innovation-centric by day. With the number of wireless technologies scaling at an exponential measure, Internet of Things (IoT)...
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Digital Enterprise: Brand Sentiment through Consumer Engagement
By Shantanu Paknikar On 17 Apr 2015While 'Brand Strength' may not figure on traditional balance sheets, not a single enterprise will deny how important it is for long-term organizational success. Measuring 'brand sentiment' therefore has always been a key objective, especially for the CMO. Traditional market...
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