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Digital Marketing

Digital Disruptions: The 4 7 10 Effect

A picture speaks a thousand words and a movie perhaps speaks thousands of pictures. One basic requirement with photography (especially motion pictures) was that of a screen, to project the images (whether still or motion pictures). Similarly, the advent of television necessitated the requirement to build electronic displays for commercial use, which till then had […]
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Digital Marketing Disrupted: It’s now about Consumer Engagement

As enterprises the world over go digital, one area that has already been ‘digitized’, at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread and growing rapidly. I can recall a recent conversation with the MD of a Realty […]
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Identity and Access Management

Digital Consumer Engagement

Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication, brands are now tuning to online platforms for marketing their products and services. Since they […]
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