Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Digital Enterprise

technology

Design Thinking for Collaboration and Empathy

The IT world is witnessing a sea of changes in terms of new business models as well as technologies. However, for any organization, the challenge lies in structuring an IT organization and strategically managing the product/ service delivery expectations of the clients with limited financial as well as human resources. Here comes the relevance of […]
Read Now

Tamper-proofing Question Papers With Digital Technologies

Question paper leakages and the subsequent rescheduling of examinations are now the burning issue in the education sector. Many such instances have grabbed the media headlines recently. Let us look at how digital technology can address this challenge. For any examination there are certain procedures to be followed by the university/ board. This includes sourcing, selecting, […]
Read Now
technology

What’s your view on Digital Transformation?

Many companies today are seeing that digital transformation can help them remain competitive and continue to create business value for their customers and themselves. Companies that are missing this opportunity risk losing their competitive position. And digital is not about technology anymore, it is about improving your customer’s experience and improving business efficiencies for your […]
Read Now

Digital Disruptions: The 4 7 10 Effect

A picture speaks a thousand words and a movie perhaps speaks thousands of pictures. One basic requirement with photography (especially motion pictures) was that of a screen, to project the images (whether still or motion pictures). Similarly, the advent of television necessitated the requirement to build electronic displays for commercial use, which till then had […]
Read Now

CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISE

Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their customers go digital, the customer loyalty space is in the process of getting disrupted. This […]
Read Now
technology

Innovative Product Sampling

Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and applicable over both short and long term scenarios: increased loyalty, brand advocacy, and increased revenues […]
Read Now
Identity and Access Management

Digital Consumer Engagement

Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication, brands are now tuning to online platforms for marketing their products and services. Since they […]
Read Now

Channel Optimization for Banks

Channels are fast becoming an integral part of banking activities. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure customer satisfaction and loyalty. Data indicate that in the period from 2012 to 2017, branch […]
Read Now

Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’

In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can collect, the finer-grained the results can be.” The massive amount of data generated on the […]
Read Now

Archives

Categories